It’s not every day you find a bank that’s 100% focused on providing exceptional service and custom experiences to each and every client. That was the First Republic way — knowing who you were, what was important to you, your financial goals, your family, your dreams, and ambitions.

While at First Republic, I concepted campaigns in partnership with design leaders, marketing teams, and compliance colleagues — and wrote and edited a wide variety of content across channels, for different areas of the business. This included deposits, credit, loans, savings, and also investment and wealth management advising.

Here, I learned just how high the ceiling can be when it comes to building and sustaining a pristine quality of creative and brand identity. I’ve selected a few of the many projects I worked on before and during the pandemic — transitioning from 100% in-person to 100% remote.