Caitlin Madrigal

Marketers That Matter is a new Bay Area award for marketers driving measurable results. I worked alongside our creatives at First Person as our team conceptualized the brand and identity along with design assets, the user experience and design of the website, and development of the front-end and back-end of the site – including an application process and database for applicants and nominees, as well as a shopping cart.

Team

Jesse Woodward – Creative Director

Leslie Herring, Chris Trinh – Design and Development

Madhan Padmanabhan – Backend Development

Fernando Toledo – Technical Lead

Project Manager – Caitlin Madrigal

Drew Fiero – Account Manager

The International Academy of Design & Technology was looking for a way to engage event attendees and let students discover their "digital DNA" in a fun, colorful way. Our team of designers and developers at First Person worked in tandem with SALT to develop an iOS iPad application that utilized logic and on-point touch response, yielding a fun and unique game. This project was enjoyable yet challenging, involving much R&D to create the perfect combination of user experience and logic. 

Team

Fernando Toledo – Technical Lead

Dani Postigo – Developer

Drew Fiero – Executive Producer

Caitlin Madrigal – Project Manager

Our team at First Person conceptualized, designed and developed a presenter tool – an HTML5 application with exquisite sequence animations – for one of Cisco's top executives. Collaborating with our design, motion graphics and development teams and leads, we created a beautiful, eye-catching interactive presentation application to be used at conferences and events.

Team
Brad Soderlund – Creative Director
Jesse Woodward – Art Director
Eric Müller – Sr. Technical Lead
Fernando Toledo – Technical Lead
Leslie Herring, Chris Trinh – Design/Development
Caitlin Madrigal, Maria Henriksen – Project Managers

Our team at Elastic Creative and myself designed and developed in HTML5 an interactive experience for Symantec Partners. The experience was meant to aid partners in their accreditation path and reward them accordingly with badges and points they could earn by completing certain accreditations, or just by browsing certain areas of the site. We integrated our design with the Badgeville gamification engine, and this allowed us to include complex game dynamics such as missions and ranked leader boards.

Team

Chris Trinh – Design and Development

Fernando Toledo – Design and Technical Lead

Madhan Padmanabhan – Backend Development

Project Manager – Caitlin Madrigal

I worked with a 3D design team to create VisaNet's animated nodes, representing their three characteristic pillars: innovative, adaptable, and reliable. Our Elastic Creative team worked closely with Doremus and Sirius Sound to conceptualize and construct the 3D models as well as animation for over 15 individual videos that played in a Unity-based touchscreen application.

Team

Brandon Blizard – 3D Design and Animator

Drew Fiero – Executive Producer

Caitlin Madrigal – Project Manager