Caitlin Madrigal

Charles Schwab celebrated its 40th anniversary recently. As a result, the company wanted to share their various milestones and triumphs throughout their history. Our interactive team at Elastic Creative, in collaboration with event team Group Delphi, was requested to design and develop two touchscreen applications that would enable Charles Schwab employees to discover events and important company milestones in an interesting and interactive way. We came up with a spinning dial to sift through the years, and a file folder transition that harkens back to the 1970s, which was also one of the company’s largest defining development period. Designed by our creative team and developed in Unity, we harnessed the power of Unity’s 3D engine to deliver a GPU accelerated experience, with fluid transitions, surprising animations and delightful payoffs.